Victoria Beckham Draws Uproar Over Superthin Model in Ad Campaign

Victoria Beckham Draws Uproar Over Superthin Model in Ad Campaign


“Model used for Victoria Beckham’s new glasses range looks emaciated,” Veronique Landew wrote on Twitter. Not a great role model for women. It’s quite painful to look at.”

Although some people cautioned against body-shaming Ms. Dukauskaite, 29, calling for greater acceptance of all body shapes and sizes, the overwhelming majority voiced concern that fashion houses continue to encourage potentially hazardous behaviors by glamorizing models who are rail-thin.

Ms. Beckham, whose own weight has frequently come under public scrutiny, did not respond to requests for comment.

This latest outcry comes six months after the French Parliament published two new decrees aimed at protecting the health of models, preventing anorexia and promoting transparency around digitally retouched photographs. Models there need a doctor’s certificate to certify they are fit to work, and employers can be jailed or fined 75,000 euros, or about $91,500, if the rules are breached.

In September, the French luxury groups LVMH Moët Hennessy Louis Vuitton and Kering unveiled a joint charter in which they committed not to use ultrathin or underage models, in response to criticism of how young women were portrayed and treated in the fashion world.

It also follows decisions by the Advertising Standards Authority of Britain to ban certain ads, such as a Gucci shot that depicted what was deemed an “unhealthily thin” young woman.





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